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 The following web pages contain an in-depth overview of the Research Services offered by Michelson & Associates, Inc. At Michelson & Associates, Inc., each of our research methods are specifically designed to meet our clients' individual objectives based on their particular needs. Our methodology is designed to provide the maximum amount of primary information at the lowest possible cost. In order to understand complex marketing problems, we recommend gathering data using a combination of research methods. This approach provides a unique checks and balances system to help validate information and provide more accurate perspectives for developing strategic planning. Most commonly, these methods involve:
It's important that you know the difference between these two methods in order for your company to get the results you're looking for. Qualitative studies are used for understanding a broad-view of things, they feature in-depth interviews with open-ended questions and are used to determine, for example, "How do people feel about the color purple?" On the other hand, Quantitative studies are conducted through random sampling featuring statistics and numbers. They determine, for example, "How many people prefer the color purple.
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