Michelson & Associates, Inc.

OnSite Survey (on-site interviewing, mall intercept interviewing)

At Michelson & Associates, Inc. we can organize and conduct SiteSurvey projects in a timely manner. From questionnaire design to data tabulation, our turnaround on SiteSurvey projects take less than 30 days. We offer the flexibility to construct a SiteSurvey to meet even the most demanding client’s project needs.

These surveys involve positioning interviewers at specific locations, typically retail stores or shopping malls. Our friendly and professional interviewers focus discussions on specific questions without leading responses. This ensures respondent answers and opinions will be objectively and accurately reported without bias.

The most frequent applications of a SiteSurvey include:

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Measuring perceptions of store atmosphere, communications

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Determining customer profiles/shopping habits

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Determining competitive strengths and weaknesses

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Analyzing preferences of consumers regarding location, staff and merchandise

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Evaluating advertising and promotion effectiveness

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Measuring customer satisfaction with company, services and products

The cost of a typical SiteSurvey project include:

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Consultation

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Questionnaire design

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Participant Incentives

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Interviewing labor

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Shipping charges

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Data tabulation

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Graphic presentation of all data

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Analysis and written and verbal presentation of results with specific marketing recommendations.

For a Specific Quote On a SiteSurvey For Your Company, Please Click Here

Michelson & Associates, Inc.
SiteSurvey Services
For a quote on a customized SiteSurvey study,
call Mark Michelson @ 516-576-1188
or e-mail: solutions@serviceevaluation.com.

Michelson & Associates, Inc.
C/O Service Evaluation Concepts, 210 Crossways Park Drive
Woodbury, NY 11797
V: 516-576-1188
F: 516-450-3466
solutions@serviceevaluation.com