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OnSite Survey
OnSite Survey (on-site interviewing, mall intercept interviewing)

At Michelson & Associates, Inc. we can organize and conduct SiteSurvey projects in a timely manner. From questionnaire design to data tabulation, our turnaround on SiteSurvey projects take less than 30 days. We offer the flexibility to construct a SiteSurvey to meet even the most demanding client’s project needs.

These surveys involve positioning interviewers at specific locations, typically retail stores or shopping malls. Our friendly and professional interviewers focus discussions on specific questions without leading responses. This ensures respondent answers and opinions will be objectively and accurately reported without bias.

The most frequent applications of a SiteSurvey include:

Measuring perceptions of store atmosphere, communications
Determining customer profiles/shopping habits
Determining competitive strengths and weaknesses
Analyzing preferences of consumers regarding location, staff and merchandise
Evaluating advertising and promotion effectiveness
Measuring customer satisfaction with company, services and products

The cost of a typical SiteSurvey project include:

Questionnaire design
Participant Incentives
Interviewing labor
Shipping charges
Data tabulation
Graphic presentation of all data
Analysis and written and verbal presentation of results with specific marketing recommendations.

For a Specific Quote On a SiteSurvey For Your Company, Please
Click Here

Michelson & Associates, Inc.
SiteSurvey Services
For a quote on a customized SiteSurvey study,
call Mark Michelson @ 516-576-1188
or e-mail:

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Michelson & Associates, Inc.
C/O Service Evaluation Concepts, 210 Crossways Park Drive
Woodbury, NY 11797
V: 516-576-1188
F: 516-450-3466

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