Primary research is where Michelson & Associates, Inc. takes an active role in gathering information from specific target groups. Our primary research provides clients with their customers' and prospects' points of view through the use of customized questions and timely information. Our primary research is accomplished through a variety of methods:

•	Focus Groups
•	TeleSurveys
•	SiteSurveys
•	MailSurveys
•	Mystery Shopping

We work closely with client’s to build efficient surveys in order to meet their needs at the minimal cost. The following is a list of the specific studies where primary research is useful:

•	Attitude Studies
•	Advertising Awareness/Attitude
•	Advertising Tracking Studies
•	Awareness Measurement
•	Communications Audits
•	Competitive Strength/Weakness Study
•	Competitive Pricing Studies
•	Community/Land Use Studies
•	Customer Satisfaction Surveys
•	Custom Market Area Sampling
•	Demographic/Psychographic Profiles
•	Facility Development & Design
•	Feasibility Studies
•	Idea Generation Sessions
•	Political and Public Opinion Polls
•	Product Design Development
•	Site/Traffic Analyses
•	Target Market Identification
•	Web Site Development

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Michelson & Associates, Inc.
C/O Service Evaluation Concepts, 210 Crossways Park Drive
Woodbury, NY 11797
V: 516-576-1188
F: 516-450-3466
solutions@serviceevaluation.com

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