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Michelson & Associates, Inc.
About Us
Client Services: An Overview
What is Marketing Research?
Primary Research
Secondary Research
Case Studies
Contracts & Billing
Demographic MappingFocus Groups
Survey Research
Mystery Shopping
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Primary Research Services
Primary research is where Michelson & Associates, Inc. takes an active role in gathering information from specific target groups. Our primary research provides clients with their customers' and prospects' points of view through the use of customized questions and timely information. Our primary research is accomplished through a variety of methods:

Focus Groups
Mystery Shopping

We work closely with client’s to build efficient surveys in order to meet their needs at the minimal cost. The following is a list of the specific studies where primary research is useful:

Attitude Studies
Advertising Awareness/Attitude
Advertising Tracking Studies
Awareness Measurement
Communications Audits
Competitive Strength/Weakness Study
Competitive Pricing Studies
Community/Land Use Studies
Customer Satisfaction Surveys
Custom Market Area Sampling
Demographic/Psychographic Profiles
Facility Development & Design
Feasibility Studies
Idea Generation Sessions
Political and Public Opinion Polls
Product Design Development
Site/Traffic Analyses
Target Market Identification
Web Site Development

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Michelson & Associates, Inc.
C/O Service Evaluation Concepts, 210 Crossways Park Drive
Woodbury, NY 11797
V: 516-576-1188
F: 516-450-3466

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