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Michelson & Associates, Inc.
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Client Services: An Overview
What is Marketing Research?
Primary Reasearch
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Secondary Research Services
Secondary research involves searching existing resources for information related to each client’s particular needs. These resources include:

On-line computer database retrieval (DataSearch)
Library searches
Government and civic organization reporting
Industry reports
Up-to-date zip code data mapping systems (GeoMapping)


We also use the following sources to gather secondary research:

Associations Publications
C.A.C.I. Demographics
Consumer Publications and Magazines
Corporation and Industry Reports
Consumption Trends
Donnely Demographics
Dun & Bradstreet Reports
Frost & Sullivan Research Reports
Internet Research
Market Segmentation/GeoMapping
Media General Databank
Moody's Corporate News
Sample Maps
Supersite® and ACORN® reports
Real Estate Site Analyses
Standard & Poor's Reports
Tiger Street Level Mapping
U.S. Census Projections
U.S. & World Newspapers



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Michelson & Associates, Inc.
C/O Service Evaluation Concepts, 210 Crossways Park Drive
Woodbury, NY 11797
V: 516-576-1188
F: 516-450-3466
solutions@serviceevaluation.com


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