Michelson & Associates, Inc. is dedicated and committed to helping clients gain a better understanding of their customers, prospects and competitors through strategic marketing research programs.
Communication Is The Key
Listening to the problems of our clients is the key to understanding their needs. We work with all of our clients openly and honestly. We feel it is our duty to bring clarity to issues - no matter the consequence.
An informed client is a happy client.
If changes need to be made during any stage of a project, we will take immediate action. Through continuous communication and cooperation, we work with all of our clients as teams in order to solve problems and gain maximum results.
Many prospective clients want to know exactly what a research can do for them. This of course, depends on their expectations. The more specific the objectives, the more specific the results.
When designing projects for prospective clients, we often ask:
"What would you do now if you already knew the answers to your questions?"
By gaining foresight on the use of the information, we are able to design research that provides the clearest, most objective analysis.
Solutions to many problems can be reached through research. However, research is not a magical "cure-all." To make results happen, clients must be involved and committed to following through with the actions prescribed.
Michelson & Associates, Inc. research methods were developed to be priced on a cost per completed unit basis. This unique pricing system aids in our clients project planning by reducing any confusion as to costs.
For example: A twenty-question telephone survey would cost approximately $25 per completed interview. If 100 were completed, total cost would be $2,500. This pricing structure enables creative planning in scheduling and mixing methodologies.
By relying on a variety of methodologies, survey sample sizes can be decreased without sacrificing the value of the information. We like to look at a problem from several points of view, this enables us to provide a more tangible, three dimensional solution.
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Michelson & Associates, Inc.
C/O Service Evaluation Concepts, 210 Crossways Park Drive
Woodbury, NY 11797
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